This form of art has its roots in Paris of the 1850s.
Jules Chéret, who is known as the father of the afore
mentioned industry, gave to the world a least expensive
means of advertisement for everything from a new product to
a performance and even election propaganda.
Posters have, over the years, not only provided
employment as well as a source of income to potential
painters and artists but also serve society in a number of
other ways, viz. spreading social messages, aid for
organized protests, a means of advertisement for almost
everything that can possibly be advertised and so on to form
a list that could run into pages.
Initially poster art was essentially achieved by painting
on huge sheets of canvas, paper or even sections of walls.
Until a few decades back, Indian theatres even hired their
own personal artists to paint posters of upcoming movies or
performances. However, in the late 19th century, poster art
which was already a considerably commercialized art form
became more so due to the advent of computer and printing
Printed posters, unlike painted ones were made in bulk
and the art of poster making no longer possessed the same
preciousness as few years before. Also it slowly lost its
social service value as it no longer provided employment, a
subsidiary income, or an outlet to the talents of struggling
artists from all over the globe.
Old time posters have an unmatched authenticity and glitz
of their own. These are collector’s items and people spend
fortunes to acquire them. It would however be unfair to take
away the title of ‘art’ from poster making of today’s day
and age. It doubtlessly provides scope and potential for
conceptualizing (especially rock concert posters which
portray some dumfounding concepts and talents), and
expression of creative ideas along with skills like graphic